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Crafted

I spearheaded the creative development, production and distribution strategy of this entirely unbranded film directed by Morgan Spurlock and financed by Haagen Dazs. The film was part of Nestle’s campaign to regain “street cred” among millennials by supporting artisans and launching artisanal-inspired product lines. Amazon Instant Video picked it up in an unpaid acquisition and for the first time in its history created a unique URL for a film. It remained in their Top 10 films for several weeks and Haagen Dazs saw a 10% increase in sales.
Winner, SABRE Innovation Award and Best Documentary at The Taste Awards.

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